Andrey Migunov

Andrey is Marketing, CRM, and Loyalty Management Expert with over 10 years of experience. Launched the first bonus program in Russian grocery retail back in 2012. Possesses a unique, multidisciplinary background: managed customer databases and loyalty programs in jewelry retail, charity, construction, and aquaculture sectors. Headed a CRM marketing business unit at one of Russia's top 10 marketing agencies. Currently manages a modern coalition loyalty program for the "Perekrestok" supermarket chain, which boasts:
-10 million members
-55% of whom are digital mobile app users
-1000 stores
Education: Marketing (Specialist Degree) and a marketing program at INHOLLAND University (Amsterdam, Netherlands).

From transactions to relationships: a 10-year evolution into omnichannel loyalty