The New Standard
for Omnichannel Excellence
Wednesday October 14th, 2026
OTEAcademy Amphitheatre
We bring together retail innovators, shopper marketers and digital strategists to explore the next frontier of commerce.
As AI agents and autonomous data flows redefine the retail landscape in 2027, this year’s theme moves beyond mere connectivity to the total integration of the retail ecosystem: Unified Commerce.
Join us for an immersive experience where Agentic Commerce, Retail Media Networks and Operational Agility become the primary drivers for survival in the new “phygital” reality.
Through live demonstrations, high-level strategic debates and case studies revealing how Single Source of Truth architecture in data unlocks unprecedented profitability, you will discover how Retail Infrastructure and Shopper Marketing synchronize to meet the most demanding consumer of the decade.
Whether you are a C-level executive leading a digital transformation, a Retail Director optimizing real-time fulfillment or a Brand Manager architecting the next phase of Loyalty and Retention, the Unified Commerce Conference 2026 is where your vision for a frictionless future becomes a reality.
Why You Should Attend
Whether you’re leading retail transformation, reinventing shopper marketing or building seamless customer journeys and personalized shopper experiences, we give you the tools and the roadmap to win in 2027 and beyond.
You’ll learn:
- How to implement a “Single Source of Truth” model that synchronizes inventory and customer data across all touchpoints to eliminate operational silos.
- How to use unified data to craft high-impact Promotions & Experiences that convert modern, hybrid shoppers in real-time.
- How to prepare your infrastructure for the rise of AI Shopping Agents, the new “customers” of 2027 who shop on behalf of humans.
- How to transform your Retail Media into a high-margin advertising ecosystem, leveraging unified insights to sell more.
- How to utilize Generative AI to create personalized “phygital” journeys that adapt to the individual shopper at the shelf and on the screen.
- Why real-time inventory visibility is the ultimate competitive advantage for modern fulfillment.
- How to align IT/Tech and Marketing to create a cohesive business unit capable of rapid disruption.
You will obtain executable frameworks, AI-readiness benchmarks and a clear 2027 roadmap to transition from legacy multi/omnichannel to a high-performance Unified Commerce ecosystem.
Global Experts & Thought Leaders
Who You Shall Meet
This conference brings together senior professionals from Retailers and Consumer Brands who collaborate across the commerce ecosystem, all with one common goal: to reach and engage the Shopper in an evolving Unified Commerce environment.
- CIOs, CTOs, COOs, CMOs
- Omnichannel Directors
- Shopper & Trade Marketing Units
- Category Management
- Retail Strategy & Operations Management
- Marketing
- Brand Management
- Data & Analytics
- eCommerce
Express Your Interest
Χρυσός Χορηγός
ATCOM, founded in 2000, is Greece’s leading Digital Business agency, empowering organisations to transform their experience ecosystems as their trusted Business Transformation Partner. With more than 170 full‑time experts, ATCOM has delivered over 3,100 digital projects across major industries. Its globally recognised Omnichannel Platform, Netvolution, together with award‑winning products like A‑commerce and a full spectrum of Strategy, Experience, Technology, Cloud & Security, and Commerce services, enables businesses to innovate and future‑proof their digital presence.
Μεγάλος Χορηγός
Χορηγοί
Η Koolmetrix σχεδιάζει και εξελίσσει AI-enabled λύσεις ανάπτυξης, που βοηθούν τις επιχειρήσεις να βελτιστοποιούν την απόδοσή τους, να αξιοποιούν αποτελεσματικότερα τα δεδομένα τους και να λαμβάνουν ταχύτερες, πιο τεκμηριωμένες αποφάσεις. Συνδυάζοντας performance marketing, automation, advanced analytics και ανθρώπινη εξειδίκευση, μετατρέπει την πολυπλοκότητα σε ανταγωνιστικό πλεονέκτημα και δημιουργεί ένα ενιαίο πλαίσιο ανάπτυξης που ενισχύει τον έλεγχο των επενδύσεων, περιορίζει το operational friction και υποστηρίζει τη σταθερή επιχειρηματική ανάπτυξη.
H MEDIACUBE είναι ένα βραβευμένο native digital agency με 22 χρόνια εμπειρίας στο ψηφιακό περιβάλλον. Από το 2004, ενδυναμώνει και εμπνέει τις εταιρείες να ξεπερνούν τις δυνατότητές τους, προσφέροντάς τους μια 360° προσέγγιση για το πώς μπορούν να επωφεληθούν από κάθε διαθέσιμο ψηφιακό εργαλείο, ώστε να πετύχουν και να ξεχωρίσουν σε ένα ιδιαίτερα ανταγωνιστικό περιβάλλον. Μέσα από υψηλής ποιότητας εξατομικευμένες υπηρεσίες, η MEDIACUBE υποστηρίζει τα brands στο να αξιοποιούν νέες ευκαιρίες και να δημιουργούν ουσιαστική αξία σε έναν διαρκώς μεταβαλλόμενο ψηφιακό κόσμο.
MSTAT is a leading Business Messaging and Customer Engagement provider, helping e-commerce brands connect with customers through personalized, omnichannel communication.
Powered by its proprietary Omni Messaging Platform, MSTAT enables businesses to orchestrate customer journeys across Viber, SMS, RCS, E-mail, Push Notifications, and AI-powered Chatbots through a single, unified environment.
With over 25 years of expertise, direct connectivity with operators, and global reach, MSTAT delivers reliable, secure, and scalable communication solutions that help brands increase engagement, improve customer experience, automate interactions, and drive higher conversion rates throughout the customer lifecycle.
