Alexandros Tsamis

Alexandros Tsamis is Retail & Marketing Manager at M&S Greece, leading both the retail network and the local marketing agenda across brand, customer experience, CRM, loyalty and digital performance.

With more than a decade of experience across retail operations, project management and business transformation, he has built his career around connecting customer insight with commercial action.

In his current role, Alexandros works at the intersection of retail, marketing and customer experience, using consumer insight, data and communication to influence how the M&S brand evolves in the Greek market. A key focus of his work is translating the global brand direction into locally relevant experiences, helping strengthen brand perception, reach new audiences and support the ongoing repositioning of M&S as a more contemporary, style-led retailer.

He also leads initiatives that connect physical stores, e-commerce, CRM, loyalty and performance marketing into a more consistent customer journey.

His perspective on unified commerce is fundamentally customer-led: technology and channels create value when they work together to strengthen the brand, simplify the experience and deliver sustainable commercial growth.