Alexandros Tsamis

With over 15 years of experience in retail, commercial operations, and brand development, Alexandros Tsamis currently leads Retail & Marketing for Marks & Spencer Greece, overseeing retail performance, customer experience, brand strategy, and commercial transformation initiatives across the market.

Alexandros's professional journey has evolved from store operations to regional leadership, project management, and executive commercial responsibility, giving him a holistic understanding of modern retail.

Throughout his career, has led:
• Large-scale retail transformation projects, store renewals, and flagship relocations
• Customer experience and visual merchandising initiatives
• CRM, loyalty, and marketing strategy
• Commercial performance optimization
• Cross-functional operational leadership during periods of market disruption and change

He has also played a key role in strategic initiatives including the launch and turnaround of the Food business in Greece, the repositioning of the M&S brand for a younger and more fashion-conscious audience, and the development of new retail concepts and experiential activations.

What drives Alexandros most is the evolution of physical retail into a more emotional, experiential, and customer-centric environment, where commercial performance, brand storytelling, and operational excellence work together to create long-term relevance.