Tasos Konstantatos

For over 30 years, Tasos Konstantatos has worked at the leading edge of design and engineering. As Creative Director and Solutions Architect at Koolmetrix, he shapes the agency's creative and technical vision, architecting the systems that power modern commerce. He brings a rare, multidisciplinary perspective to the industry, proving that creative thinking and engineering discipline are no longer separate fields.

His expertise spans the entire digital ecosystem. On the technical side, he designs BI platforms, ML-driven marketing systems, and performance-driven ecommerce solutions, from generative AI integrations to automated creative workflows. On the creative side, he drives customer experience and brand equity. This ability to speak the language of both code and consumer behavior has resulted in multiple industry awards and breakthrough work for brands such as Schweppes, AdeZ, MediaMarkt, and a wider portfolio of Greek and international advertisers.

An entrepreneur at heart, Tasos previously co-founded a creative agency that delivered high-impact work for HSBC Hellas, Piraeus Bank, Libra Group, and the Envolve Entrepreneurship Awards. Today, he channels that business acumen into commerce solutions that are scalable, functional, and beautifully executed.

His motto: "Creativity decides what's worth saying. Data decides whether anyone heard it. The future belongs to those who engineer them as one."

"Legible, Not Loud: Own the Signals - Optimize the Data - Engineer the Assets"

AI search is lazy by design. Why crawl a thousand slow websites when the answers already sit in clean, structured data? Agents skip your storefront and go straight to your data. If you're not there, you don't exist.
Human shoppers filled our gaps with patience. Agents won't. Your fast delivery, your legendary after-sales service, your best product: if it isn't structured data, it's invisible. Clean signals, honest data and strong visuals used to be a competitive advantage. Now they are the price of admission.

In this session, you'll discover a practical three-step framework, each step standing on the one before:

• Own the Signals: server-side tracking and in-store analytics in one engine, so online and offline finally learn from each other.
• Optimize the Data: how your product data, enriched with market intelligence, becomes the knowledge base of agentic commerce.
• Engineer the Assets: generative AI at scale, directed by humans, to win the impulse shopper no agent will ever replace.

You'll leave knowing exactly where to start. Because the agentic era won't belong to the loudest brands. It will belong to the most legible.