Konstantinos Skianis

Konstantinos Skianis is the CEO & Founder of MEDIACUBE, a leading digital agency in Greece, renowned for its award-winning 360° marketing campaigns. With over 22 years of experience in the digital space, he has established MEDIACUBE as a dominant and infl uential force in the Greek marketing landscape, consistently earning industry recognition, including multiple “Agency of the Year” awards at the PEAK Performance Marketing Awards and Social Media Awards.

A seasoned expert in Digital Business Strategy & Development, Konstantinos has successfully led a wide range of transformative projects in e-commerce, digital branding and performance marketing, delivering measurable business growth and long-term brand value. His approach combines deep strategic insight with strong technical know-how and a relentless focus on results. His deep understanding of the digital ecosystem, enables him to deliver sustainable growth for both brands and teams.

Konstantinos has a Science & Engineering background from University of Crete and University College London (UCL) and an MBA from AUEB.

“From Silos to Digital Integration: Unifying Data & Signals for Omnichannel Marketing Excellence”

Modern consumers don’t shop in channel silos, they expect a seamless experience. In this keynote, MEDIACUBE reveals how it transformed Plaisio’s digital strategy into a unified ecosystem, showcasing Digital Marketing's role in Commerce. Discover how real-time search intent powers store expansion decisions, how location targeting evolves beyond radius into context-driven strategies, how live product integration feeds digital algorithms and how a CDP can be utilized to maximize advertising impact.