Nikos Varvadoukas

Strategic business leader with a unique blend of C-level Operational and Value creation experience across Omnichannel Retail, FMCG, regulated markets and Digital Ventures. Proven track record in leading organizations, scaling complex operations and building high-performance teams. Recognized for delivering business transformation and sustainable growth through customer-centric strategies, operational excellence and synergistic thinking. Equipped with a broad skillset spanning P&L ownership, commercial growth, CX strategy, brand development, operational scale-up, digital transformation, and go-to-market execution.

Demonstrated success in scaling and transforming businesses from early traction to maturity , with highlights including the turnaround of Public retail into a leading omnichannel player (2022-2025), the co-creation of the Public Group scale-up ecosystem through strategic investments and synergies, the full brand and operational integration of MediaMarkt, and the successful scaling and exit of Cosmos Sport to JD Sports.

Expanding horizons by supporting emerging scale-ups, through corporate venture and angel investing across healthcare retail, SaaS, AI, logistics, edtech, ESG and analytics.

Life motto: “Sky is not the limit when there are footsteps on the moon.”

“Omnichannel Commerce in Real Life”

Fireside Chat

Drawing on his experience as a C-Level executive and investor across the commerce ecosystem, Nikos Varvadoukas brings a perspective shaped by leadership roles and collaborations with large omnichannel companies such as Public Group, Cosmos Sport, Novibet and Philip Morris, alongside a portfolio of investments in scale-ups spanning Convert Group, BOX NOW, Findbar, Klarna, AfterSales Pro and Pharmacy295.

In conversation with Dimitris Theofanous, he will explore how Unified Commerce goes beyond simply connecting channels, bringing together customer data, physical and digital experiences, fulfilment, loyalty and culture to drive sustainable growth and higher purchase frequency.

The discussion will touch on omnichannel loyalty, unified operations, corporate governance, with a focus on how these capabilities translate into measurable commercial impact.