Samet Erdogan

Salesforce Commerce Cloud leader across EMEA. Currently leads the regional Agentforce Commerce and Commerce Cloud growth motion across SEE, the Mediterranean, and Central Asia, working with enterprise customers and partners on digital commerce, AI, and go-to-market transformation.

“The New Commerce Operating Model: Connecting Customers, Data & Digital Experiences”

Commerce is evolving beyond simply transactions, with customers, data, channels and digital experiences becoming increasingly interconnected. This session explores how businesses can build a connected commerce operating model and gives attendees practical insights into unifying customer journeys, data and processes to improve efficiency, customer experience and growth. Faidon Giachanatzis, Founder & CEO of Appex, in partnership with a Salesforce executive, Samet Erdogan, will share real-world perspectives and actionable ideas for digitally managing commerce and leveraging AI in an increasingly connected landscape.