Faidon Giachanatzis

Faidon Giachanatzis is the Founder & CEO of Appex, a firm specializing in advisory services and support that helps businesses fully unlock the potential of Salesforce, the world's leading AI, Data & CRM platform.

Faidon is an experienced Salesforce professional with over three years of experience in the ecosystem and two years in Business Consulting. Having previously worked at Salesforce's European headquarters in Ireland, he scaled the technology's presence across the Mediterranean region and has witnessed firsthand the value it generates for businesses of all sizes.

“The New Commerce Operating Model: Connecting Customers, Data & Digital Experiences”

Commerce is evolving beyond simply transactions, with customers, data, channels and digital experiences becoming increasingly interconnected. This session explores how businesses can build a connected commerce operating model and gives attendees practical insights into unifying customer journeys, data and processes to improve efficiency, customer experience and growth. Faidon Giachanatzis, Founder & CEO of Appex, in partnership with a Salesforce executive, Samet Erdogan, will share real-world perspectives and actionable ideas for digitally managing commerce and leveraging AI in an increasingly connected landscape.