Dimitris Theofanous

Dimitris Theofanous is the Founder and Managing Director of eTURN, a strategy and operations consulting firm that supports businesses in commercial growth, organizational development, digital transformation, and the effective use of technology.

He has more than 20 years of experience in leadership roles across business development, marketing, and e-commerce. Throughout his career, he has held senior positions in companies and organizations across different sectors, including General Manager of Food Plus, which operated KFC and Pizza Hut in Greece, Business Unit Director of you.gr, and Marketing Director of airtickets.gr. He was also a founding member of ricardo.gr and brandsGalaxy.gr.

He is also Co-founder of Datavera, a company that helps businesses unify and better leverage customer data, creating more personalized communication, sales, and service experiences through modern customer engagement technologies.

He is a founding member of the Greek E-Commerce Association, GR.EC.A., where he also served as President, actively contributing to the development and institutional representation of the sector in Greece and abroad.

In parallel, he participates as a speaker and moderator in conferences and business events, regularly writes on topics related to entrepreneurship, technology, work, and the market.

He is the creator and host of the vidcast “EDO POU TA LEME”, featuring unfiltered conversations about people, business, and technology. He is a graduate of the University of Piraeus and holds an International MBA from the Athens University of Economics and Business, which he completed as an Onassis Foundation scholar.

“Omnichannel Commerce in Real Life”

Fireside Chat

Drawing on his experience as a C-Level executive and investor across the commerce ecosystem, Nikos Varvadoukas brings a perspective shaped by leadership roles and collaborations with large omnichannel companies such as Public Group, Cosmos Sport, Novibet and Philip Morris, alongside a portfolio of investments in scale-ups spanning Convert Group, BOX NOW, Findbar, Klarna, AfterSales Pro and Pharmacy295.

In conversation with Dimitris Theofanous, he will explore how Unified Commerce goes beyond simply connecting channels, bringing together customer data, physical and digital experiences, fulfilment, loyalty and culture to drive sustainable growth and higher purchase frequency.

The discussion will touch on omnichannel loyalty, unified operations, corporate governance, with a focus on how these capabilities translate into measurable commercial impact.