Dan Marc

Dan Marc is the founder and CEO of Footprints AI, the world's largest omnichannel retail media marketplace, where brands and agencies buy the physical store with the same simplicity and precision they buy digital.

25,000 stores. 100 million shoppers. 7 billion purchases. One marketplace, from in-store screens and radio to web, apps and social.

A serial entrepreneur with two exits in marketing and ad tech across EMEA, he spent the first half of his career on the buying side, deciding where the money went. He founded Footprints AI in 2017 to make retail earn it.

"Turning Retail Media Promise Into Sales Growth"

Retail media is the fastest growing channel in advertising. Both sides of the table are still waiting for the growth to arrive.

Retail media runs on the strongest signal in advertising: what people actually bought. So why does the growth not show up? Eight in ten retail media businesses have never won a euro of net-new budget. Most advertisers can see the sales, but not whether they were incremental.

Dan Marc argues both sides are failing for the same reason. The data is being reported, not activated. A transaction is a record. It becomes growth only when it becomes an audience, a predictive purchase or an intent.