Päivi Korvela

Päivi Korvela is a prominent social commerce expert and keynote speaker. Transitioning from a senior executive role at Unilever to leading beauty categories for TikTok Shop UK, she later founded her own official TikTok Shop partner agency, Silta and co-founded Kanzen Live Studios to revolutionize live social shopping in Europe.

She was among the 100 Most Influential Finnish Women in Business (2023).

“Decoding TikTok Shop: The Strategic Framework Behind Multi-Channel Sales Growth”

Social commerce has moved far beyond a viral trend to become a foundational driver of modern retail growth. In this session, discover the strategic blueprint behind TikTok Shop’s explosive ecosystem and learn how to seamlessly fuse digital entertainment with physical logistics. Moving past the superficial hype, this keynote unpacks the data-driven framework and real-world sales strategies required to convert immediate consumer inspiration into frictionless, high-volume transactions. Attendees will walk away with actionable insights on how to build a high-converting, "phygital" retail model that captures new demographics, deepens brand loyalty, and accelerates bottom-line revenue.