Päivi Korvela

Päivi Korvela is Founder and CEO of Silta TikTok Shop Partner agency that helps brands to launch and scale at TikTok Shop. Silta is the only female founded TikTok Shop partner agency in the UK. Päivi also advises world’s largest FMCGs on strategic social commerce approach and capability building. Päivi is co-founder of Kanzen Studios, one of the largest livestreaming studios in UK known for industry-defining livestream events.

Päivi is TikTok Shop insider as she worked previously at TikTok Shop UK as Head of Beauty Categories, ensuring successful brand partnerships and brand growth on the platform. Before at Unilever, she held multiple senior global strategy and transformation roles focusing on beauty and personal care category and channel growth strategies and senior P&L leadership roles in Nordics.

“Decoding TikTok Shop: The Strategic Framework Behind Multi-Channel Sales Growth”

Social commerce has moved far beyond a viral trend to become a foundational driver of modern retail growth. In this session, discover the strategic blueprint behind TikTok Shop’s explosive ecosystem and learn how to seamlessly fuse digital entertainment with physical logistics. Moving past the superficial hype, this keynote unpacks the data-driven framework and real-world sales strategies required to convert immediate consumer inspiration into frictionless, high-volume transactions. Attendees will walk away with actionable insights on how to build a high-converting, "phygital" retail model that captures new demographics, deepens brand loyalty, and accelerates bottom-line revenue.