Αθηνά Πίττα

Athina Pitta is the General Manager of Greece at Base.com, leading the company’s market entry and growth with full responsibility for strategy, operations, and partnerships. She has held senior roles at GoStudent, Skroutz, and Workable, where she focused on scaling revenue, building teams, and driving international expansion. With an MBA in Innovation & Entrepreneurship and a Master’s in International Law, Athina combines a global perspective with an executional focus, transforming ambitious plans into measurable business outcomes.

Scaling without Borders: How Greek Retailers can build their Omnichannel presence abroad