Olga Yurovski

Olga Yurovski spent more than 15 years in the CPG and Consumer Electronics industries working in Brand Management, Product Development, Category Management, Consumer Promotions and Shopper Marketing roles. Her corporate career helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardizing and automating planning processes and enabling robust post-promotional analytics. In 2014, she invented Shopperations, a collaborative, cloud based software that does just that.

Olga helps her clients recover productivity and bring transparency and accountability to their marketing teams. That’s why Shopperations’ clients like Conagra Brands, Heineken, Hormel and RB spend less time on back-office administrative tasks and have more time to focus on strategic, executional, and analytical aspects of their jobs.

From Budget to Basket: Enabling Data-Driven, Shopper-Centric Execution at Scale

A deep dive into how CPG brands are transforming their planning and reporting processes to enable smarter, faster omnichannel investments, from media to in-store tactics, with real-time visibility into what’s working and what’s not.