Σπύρος Χριστοφύλλης

As the Brands Growth Manager at Skroutz, Greece's largest marketplace, I lead a dynamic team of talented and experienced professionals across the Brands Success and Advertising divisions, driving growth for top brands and distributors. Our core mission is to understand their commercial needs, align with their business goals, and deliver tailored solutions, from marketplace integration to advanced advertising strategies.
I oversee the Brands Success team, which specializes in brand partnerships, providing account management, and ensuring a seamless onboarding experience. In parallel, I guide the Advertising team in executing full-funnel campaigns, from awareness to conversion, ensuring measurable outcomes.
By leveraging marketplace insights, data-driven strategies, and organizing impactful commercial events, we empower brands to thrive in Skroutz’s ecosystem.

Retail Media Unlocked: Turning Data into Opportunities
Retail media is becoming the fastest-growing channel in digital advertising. By leveraging first-party data, brands can achieve targeted, measurable growth across the entire funnel. Skroutz showcases its vision through success stories and the upcoming Ad Manager platform.