Tasos Pasalaris

Tasos Pasalaris is Partnerships Manager at AB Vassilopoulos. With more than 20 years of commercial experience across retail, telecommunications, energy and mobility, he specializes in turning strategic collaborations into measurable business growth. His work brings together loyalty, omnichannel activation, customer insights and commercial innovation to deliver meaningful outcomes for customers, partners and the retailer. He believes the strongest retail growth comes from partnerships that create lasting value for everyone involved.

"The Partnership Advantage: Turning Strategic Collaborations into Growth"

Panel Discussion | "The question is no longer whether you have partnerships. It's whether your partnerships create growth."

Strategic partnerships have moved beyond brand exposure to become engines of business growth. Once viewed primarily as promotional tools, they have evolved into key drivers of customer acquisition, loyalty, incremental sales and new commercial opportunities.

In this session, retail and brand leaders will explore how partnerships, enabled by loyalty, omnichannel activation, customer insights and commercial innovation, are creating measurable business impact. Through practical business cases, they'll demonstrate why the retailers that treat partnerships as a growth strategy -not a marketing tactic- will outperform the market.